Monthly Archives: August 2020
Marketing is no longer about the stuff you make, but the stories you tell. – Seth Godin.
No matter the product or service you provide, there is a great chance that it’s a commodity, or at the least, you have many comparable competitors.
Thus, differentiation has to take another route. That route is content.
Optimize Your Business for Local Searches with Google My Business
A Google My Business profile can increase the chances of ranking in the local search results and help maintain your brand image. If you want to be found via your local Internet search, you need Google My Business. Basically, Google My Business is nothing more than an interactive business directory. The user receives the most important information…
Instagram Stories: 7 reasons why the best brands in Nigeria should rely on them.
Instagram landed a real coup with the story function copied from Snapchat a few years ago, and since then, the feature has gained widespread adoption within business and users. More than 500 million people use this feature. However, it is used comparatively little by most companies in Nigeria and Africa at large, They are wasting much…
Crush your email marketing campaign: 9 common myths debunked
Sending emails on Monday mornings to achieve the greatest reach? An infographic gets to the bottom of these and other e-mail marketing myths. Do you think commercial emails are best sent on Monday mornings and include the word FREE in the subject line so that the recipient can read them? Then you should take a closer look…