Tag Archives: digitalmarketingconsultant
How Automation Tools Can Hurt Your Social Media Marketing
Social media automation tools enable social media managers to work more efficiently. You can schedule your content in bulk. You can efficiently and rapidly cross-post. You can do a lot more with a bit of code.However, as you can do all of this, it is critical to avoid over-reliance on automation tools.If you would like…
Influencer Marketing: 5 Reasons Why it is an Essential Part of Your Digital Marketing Strategy
Influencer marketing has become the new go-to solution for many brands, companies, and businesses. I previously wrote an article about the 5 reasons you must include Tiktok in your marketing, and one of these reasons was influencer marketing. New businesses and brands surface more rapidly than ever now, and although there are more customers than…
The Dos and Don’ts of Instagram Marketing
Instagram marketing is another kind of social media marketing that involves raising awareness and the promotion of a brand, company or service on Instagram.Instagram is an app that was mainly for uploading media (photos and videos), hashtags and geographical tags – it was mainly a ground for aesthetics but today, it has numerous functions as…
Marketing is no longer about the stuff you make, but the stories you tell. – Seth Godin.
No matter the product or service you provide, there is a great chance that it’s a commodity, or at the least, you have many comparable competitors.
Thus, differentiation has to take another route. That route is content.