Marketing is no longer about the stuff you make, but the stories you tell. – Seth Godin.

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No matter the product or service you provide, there is a great chance that it’s a commodity, or at the least, you have many comparable competitors. Thus, differentiation has to take another route. That route is content. When your brand tells a great story, consumers begin to trust and like you. That emotional response is key to conversion in the modern marketing world. Seth Godin is one of the most well-known names in marketing today. He is the best selling author, entrepreneur and public speaker who founded both Yoyodyne and Squidoo. His blog ( is very inspiring and extremely popular. You have to market your product or idea in a way for those who are going to listen to your message and care what you have to say. Godin believes that people care about themselves and by tweeting, commenting, sharing posts from certain brands it is more about the reflection of them and not necessarily about the brand. He said, “It costs something to give companies attention and people are not going to give their attention just because a company bought a full-page ad in the newspaper.” Somehow that particular brand has made an emotional impact on them enough to grab attention. Products need stories to provide context and human emotion. They provide the beginning, middle and end Start making connections with your clients and they will share your story. #digitalbranding #digitalmarketingconsultant #instagrambusiness #instagramgrowth #marketing101 #marketingcoach #marketingquotes #marketingstrategies #smallbusinessgrowth #smallbusinessowner #socialmediaexpert #socialmediamarketer #socialmediastrategy #copywriters #copywritersofinstagram #brandidentity #brandmarketing #contentisking #contentplanning #marketingideas #marketingtips #marketingtip #marketingexpert #contentcurator #marketingtips #marketing101 #growyourbusiness #sethgodin #sethgodinquote #sethgodinquotes

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