Are you steadily declining in your email open rate? Then here are some simple email marketing strategies to increase your open rate.
It is a very good marketing strategy to use mail to promote or create awareness for your brand(s), products, or services while developing relationships with potential customers or clients. however, comes at a disadvantage if your customers or clients cannot engage as you’d like them to because your mail ends up in their spam or gets stuck in their inbox clutter. If you fall into this category, you will require repairs. Fortunately, that is what this post is all about.
What is an Email Open Rate?
The proportion of subscribers who view a particular email from your overall subscriber base is known as the email open rate.
Many people use the email open rate to evaluate the effectiveness of their email marketing plan, but while this measure is important, it should not be used to establish your strategy. Instead, think about the many indicators and the goals you want to achieve using email marketing as a method.
Similarly, you should evaluate your email open rate not only in terms of your industry but also in terms of the way your email open rates are progressing (or not) over time. This would give a good indication of how frequently consumers anticipate receiving your emails.
You will be also able to figure out what kind of content your target audience enjoys the most.
Are you providing the proper material to the most interesting section, in addition to the global challenges that could affect your email open rates? Is it possible that you’re sending too frequently? Isn’t it often enough?— To establish your optimal open rate, you really should examine your subject line lines and preheader text.
Finally, making sure that your brand includes email marketing best practices and sends strong right messages to the right sections of subscribers will enhance your email open rates extra significantly over the years to a more interested audience that is engaged in your brand—than having to spend countless hours on your subject line, which will only result in higher open rate for your email.
Now that you know what an email open rate is, let’s discuss the email marketing strategies to increase it.
Email Marketing Strategies to Increase Your Open Rate
1. Don’t Purchase Email Lists
I understand what it is you’re thinking: in the early phases of email marketing newsletters, you want and do whatever it takes to get the campaign off the ground and get people to notice your company. I understand. Nevertheless, you must resist the impulse to buy an email list, no matter what possibilities you find online.
There is a multitude of techniques to purchase a mailing list, and yet none of these will help your campaign. This because? There’s no way of knowing how engaged the users of these email addresses are — or if they’re maybe a good fit for whatever you are offering — because they didn’t specifically agree to accept anything from you. In conclusion, buying an email list is not a good idea.
2. Inquire as to Why a Customer Has Decided to Unsubscribe
Have you ever tried to remove yourself from an email list? You were most likely taken to a website with a form on which you were asked to select out of a list of reasons for unsubscribing.
When communications become obnoxious or dull, people are more likely to unsubscribe from an email list. When a subscriber chooses to unsubscribe from a mailing list, it is usually because they are dissatisfied with something.
Figuring out the reasons they unsubscribed provides you with the opportunity to not only redeem yourself but also to remedy your errors so that no other subscribers unsubscribe.
3. Keep Your Emails Short and Sweet
Everyone is preoccupied, and their inboxes are already overflowing. Why contribute to the situation by sending a long email? People prefer short, succinct emails over large emails because concise communications have a clear purpose. Furthermore, when your consumers look through all of their emails in a brief span of time, they are more likely to discover the entire point before taking any action.
Another incentive to restrict your emails to a minimum is that they are more likely to be read. For spam detection, excessively copy is also a red flag.
Write your emails as though you were chatting to someone in person to keep them short and intriguing. If your email must be lengthy, divide it into many paragraphs to offer a visual break.
If you need tips on how to write a professional email in 6 simple steps, check here.
4. Resolve Issues With Your Subscribers
Find your audience’s problems and offer solutions. Pictures, movies, and quizzes are excellent learning tools. However, you should strive to incorporate some useful problem-solving techniques.
To begin, discover challenges that are distinctive to your niche and focus on creating content that will assist in resolving these issues.
Make the advice constant; give your subscribers something to anticipate, and you’ll be well on your way to improving your email open rate.
5. Each Email Should Include One call-to-action Button
Many of your email recipients will scan your message rather than read it in its entirety. That’s why you should have a distinct call-to-action (CTA) icon that even the fastest email scanners can identify. You won’t be asking your receivers to take further action that benefits them—or your company’s growth—if you don’t include a CTA button.
You’ll want to put your CTA somewhere where it’s easy to see and where it makes perfect sense for somebody to click. For example, in an email that offers new ways to use your product, you may include a CTA to download a complimentary ebook.
6. Send the Appropriate Amount of Emails
How frequently do you send emails to your subscribers? You could be sending substantially fewer or too many emails to keep your subscribers engaged with your brand, depending on their preferences. What you hope to achieve using your email marketing plan will determine the number of emails you send. If you want to increase website traffic, send out more emails. Sending more emails, on the other hand, may have the reverse effect of increasing open rates.
We encourage experimenting with different email frequency options with your audience to determine what works best. If your email marketing service allows it, you might also let subscribers set their own email frequencies.
To separate them from the start, provide an option for email frequency in your opt-in form, or start sending blasts to your lists asking people to self-segment depending on how often they would like to hear from your company. Keep in mind that separate email campaigns will be required for different frequency levels.
7. Improve Your Subject Line
The subject line of an email marketing campaign could make or break its effectiveness. They’re the very first thing your recipients see, and they are a good determinant as to whether they’ll ever open or delete your email without reading it. The goal of the subject line is to spark subscribers’ interest sufficiently so that they will actually read your email. Using subject lines like “Mailing list” or “Brand Upgrades” is unlikely to elicit a frenzy from your subscribers. Teasing them, making announcements, and creating a list and or commands are techniques or templates that you could adopt instead.
It could be hard getting started with email marketing at first, but consistency coupled with using the right strategies as provided in this article could bring you just the positive result you seek!
There are myths surrounding email marketing strategy, in this article, these myths are listed and debunked.
To see other forms of marketing you could also adopt for your brand, read these articles: