The Future of Digital Marketing: Top 3 Tech Trends That Will Influence Your Marketing
This article will expose you to the future of digital marketing- the tech trends that would not only keep you updated but also make you stay at the top of your marketing game.
Change, they say is constant and that does not exclude the marketing world. As a brand in today’s world that is actively selling its products online, it is essential you stay abreast of the new updates in the digital marketing world so you can stay connected to your customers at all times and develop stronger relationships with them.
Digital marketing as a form of marketing is not a new topic and as a start-up or previously existing business or brand looking to move most of their activities online, you should know in-depth what this marketing strategy is about. This article on HubSpot will get you started and prepared on everything there is o know about digital marketing and how you can apply it to growing your business or brand.
Now, let us discuss why you have decided to read this article. Please, fasten your seatbelt as we’re going on a knowledgeable ride!
Top 3 Tech Trends That Will Influence Your Marketing
Small business owners and digital marketers who are interested in understanding the key trends and where to concentrate their marketing efforts in 2022 should read this article.
1. Internet of Things
The Internet of Things idea comes first on our list of tech trends in digital marketing. The fundamental benefit of the Internet of Things is that it enables more effective audience involvement.
After the widespread adoption of the Internet of Things, there will be 5 major shifts in the marketing industry:
Simplified sales data exchange.
Sales information is among the most crucial indicators for a company. You can modify your efforts in response to the state of the market if you have knowledge of how, wherever, as well as the price your products are marketed for. These data will be gathered by smart devices and delivered to you instantly. Using this technology, you can develop efficient marketing plans and raise numerous business metrics;
Quick consumer analysis
Companies will be able to gather and arrange client data using the Internet of Things and CRM;
Enhancing the calibre of device services
Devices will self-evaluate their service life with the aid of IoT, take care of buying components or their substitution in advance, saving customers time, and producers would be able to track technical qualities and accelerate servicing;
Improving the impact of advertising
IoT solutions will enable businesses to produce more targeted advertisements that will considerably boost the number of customers. Companies process data on each present and potential customer with the use of linked gadgets. Utilizing user analysis to build products and advertising strategies that appeal to as many consumers as feasible. Additionally, ads are frequently directed toward the general public. IoT, on the other hand, provides each customer with a customized strategy;
Many marketers did not view popular social media platforms such as Facebook and Twitter as useful business tools when they first emerged. This position was overcome over time. Currently, every single large firm marketer acknowledges that if you invest a minimum of a few hours each day in SMM, your business’s website traffic will vastly improve.
2. Chatbots and Conversational AIs
Oracle discovered in 2016 that every second client expects customer assistance to be available around-the-clock. Without the use of chatbots, it is almost difficult to achieve this degree of customer friendliness.
Thanks to improvements in artificial intelligence and machine learning, it is predicted that chatbots will resemble humans significantly more in the coming five years. One of the most interesting developments in marketing technology is the emergence of voice bots, such as Google Assistant, Microsoft Cortana, and others, which experts can use to gather more client inquiries and boost conversion rates.
Nearly 42% of consumers utilize conversational AI and chatbots for purchases, according to revenue acceleration platform Drift’s State of Conversational Marketing research. But according to a poll of small business owners, the majority of them, technology wasn’t used.
Even if you’re focused on other activities, chatbots and more advanced conversational AI may answer simple queries from clients whenever they ask them.
According to Joey Penick, vice president of marketing at Lumen Technologies, “AI-powered chatbots can be utilized for customer assistance, expanding contact strategy considerably with a regulated message.” The ability to collect, analyze, and deliver the right data that can be utilized to better customer experience is an additional benefit of these chatbots, which have gotten so realistic that many customers can’t tell the difference.
As advantageous as automation tools are, you must also be careful with utilizing them. Here is How Automation Tools Can Hurt Your Social Media Marketing.
3. Data Analytics
Data analytics according to Curtis Tingle, senior VP of product at Intelligent Media Delivery Company, Valassis, is a priority for most brands, but marketers still have a ways to go.
He remarked, “Marketers must study how to use the data they collect more effectively. “Customers regularly provide private information to the businesses they interact with, including information about their purchasing habits, favourite items, and the most effective ways to contact consumers via advertising and marketing initiatives. Customers who submit their data want something in reward, be it more individualized advertising or specifically tailored coupons and promotions.
Tingle made a crucial observation: Marketers must go beyond data collection.
Businesses must use the data to develop marketing strategies, and the data must have value.
Predictive data, smarter, scalable, and more adaptable datasets, edge computing for speedier analysis, and hybrid computing, which combines off-premises and on-premises cloud solutions, are the key trends for 2022. For enhanced decision-making, business management, insights, and automation, you’ll also see increasing use of machine learning-driven solutions, such as augmented analytics, engineering decision analytics, and data visualization.
Consumer behaviour, including intentions, can be usefully revealed by data analytics. Utilize the data your website collects and incorporate it into your marketing plan.
Of all the digital marketing tech trends listed above, it is important to know which is best suited for your business or brand and you can do so by using Gould’s questions.
Ryan Gould, vice president of strategy and marketing services at Elevation Marketing has acknowledged that we’re going faster and faster toward a tech-dominant world and that small and midsize enterprises need to prioritize the technological trends that they can utilize for higher business growth. He provided the following questions to help them come to a decision:
- Who is my audience?
- What and where are my business gaps?
- Will this technology help close my business gaps?
- Do I have the resources to sustain this technology for the long run?
Read also: 7 Simple Email Marketing Strategies to Increase Your Open Rate