The Digital Strategist

If you are still wondering the reasons to include TikTok in your marketing strategy, here is a sign that you should.
Tiktok is one of the GOATs of social media apps and it is a widely known app. For a person to say that they do not know TikTok, or have never heard of it, means they probably live far away from people or do not have access to phones, gadgets, or the internet. As of 2021, TikTok has reached over 3 billion downloads worldwide, and one thing I can assure you is that this app has come to stay.

Not only is this app constantly keeping people entertained, unlocking the content creation features in people, being a platform where people can showcase their products and or services, raising awareness, and being a platform of education, but it has also contributed greatly to the promotion of songs, movies, products, brands, artists, services, and more.

History of Tiktok

Tiktok is a worldwide app owned by a Chinese company, ByteDance Ltd. It is called and considered the international version of a Chinese local app, Douyin, which was launched in 2016. Though these two apps look alike, they have different features and have no access to each other’s content. In 2017, Tiktok became available for download to both iOS and Android devices but was limited to the Chinese market only.

On August 2, 2018, TikTok became a global entertainment app after it merged with another one of the Chinese social media services, Musical.ly, an app for short lip-sync videos.

Tiktok as a marketing tool

TikTok has over 3 billion active users, surpassing other social media apps such as Facebook, Twitter, Instagram, and WhatsApp, and is without a doubt one of the fastest-growing social media apps.

The reach of this app is greater than that of most existing social media sites, increasing the likelihood of video virality. With the use of (trending) hashtags, you can increase your reach. This platform exists simply to allow individuals to exhibit their creativity in a marketing environment.

Since TikTok’s popularity is growing with each day, more businesses are considering it as a marketing tool. By enabling businesses to use influencer marketing to advertise, TikTok has created a tool for users to generate content for profit as well as entertainment.
TikTok’s algorithm, which provides content that viewers are drawn to but are unlikely to actively look for, has been credited for the viral response to much small company TikTok videos.

5 Reasons to Include TikTok in Your Marketing

1. Redefining Influencer Marketing

TikTok has become a popular platform for influencer marketing. According to a recent survey, TikTok influencers have a 17.96 percent engagement rate, while the equivalent statistics for Youtube and Instagram are 3.86 percent and 1.63 percent, respectively.

As a result, enlisting the help of an influencer to promote your company, brand or service(s) can be extremely beneficial.

In the video, an influencer may mention your products or services. They may also include a link to your website or page in the description of the video to encourage their viewers, fans and or followers to visit your site and/or buy your products or book for your service.

Influencer marketing has existed for quite some time. If you don’t know how this works, it is like this: you contact an Instagram influencer with a large number of followers and pay them to promote your business.
Because it appears more like a referral from a buddy or friend than advertising, this sort of marketing is highly powerful and works faster. It builds the viewer’s or intended market’s trust and encourages them to buy.

2. TikTok ads

TikTok advertisements are a recent addition to the app. They position TikTok as a strong competitor to Instagram and Snapchat in the ad arena. TikTok commercials are identical to other sponsored social media ads in general, but there are a few idiosyncrasies in the app that marketers ought to be aware of.

There are five different sorts of advertisements to be wary of:
In-Feed Brand Takeovers
TopViews
Branded Hashtag Competitions
Personalized Effects
While we’re on the specifics of each of these, it’s worth noting that sponsored TikTok commercials seem to be more pricey than ads on most of the other social media sites. While an Instagram and Facebook ad campaign can be conducted for as little as $20, the minimum price to run an ad for a business on Tiktok is $500.

As a result, many small businesses are unable to use TikTok commercials. They can, however, be a beneficial complement to your approach if your budget is large.

3. A Higher Probability of Virality

In a different and innovative way, TikTok democratizes content. Unlike other social media networks, which prioritize content depending on the popularity of the poster, TikTok has affirmed that follower counts have no bearing on what content appears on your timeline or page.
What exactly does this imply? It simply means you can become famous with just a video.
Simply jumping on something that’s already trending is the trick to TikTok virality.
One common thing you will notice is that many videos use the same hashtags and music. It is up to you to decide if it is a trend your company or brand can join and create content for. You can also initiate new trends by creating your own hashtags.

4. TikTok for Business Facilitates Marketing

There are numerous advantages to the use of TikTok for business to promote your business. You may interact and connect with several young audience members on TikTok because of its largely youthful demographic.
TikTok for Business is a fantastic all-in-one advertising platform. All you need to execute an effective marketing campaign is available. TikTok for Business helps you achieve all you need and want from your digital marketing campaign, whether it’s producing an ad or creating a budget, identifying the right audience or analyzing statistics.
TikTok for Business allows businesses to put their creative skills to the test while developing marketing campaigns. The e-learning centre (Commercials Manager) is ready to help you create authentic, eye-catching ads if you require it.

5. TikTok is suitable for all budgets.

Perhaps the most appealing aspect of TikTok is that it could be successful on a variety of budgets. Its marketing choices are extremely diverse, allowing businesses of different sizes to take part. Organic reach is still very easy for marketers to attain when compared to more well-known platforms.
TikTok users rely on word of mouth to discover the newest items and trends. This is mirrored in some of the best-performing hashtags on the platform – #BuyThis, #TikTokMadeMeBuyIt, #TikTokFinds and more which are all generated by organic engagement: All of which have between one million and 600 million views.
The app’s future connection with Shopify will further increase the value of these campaigns.