When a traveller goes online to book a hotel, do they go to your website? Or do they visit sites like Booking.com, Jumia Travel or Travelstart? How do you position your hotel and website as desirable destinations?
Well, the only way a guest visits your site directly is when they recognise your brand.
Campaign Goal: Build brand awareness and trust on social media for CitiHeight Hotel, Ikeja.
Digital word of mouth is diffused significantly faster than its precursor and has the potential to reach a much larger audience. More importantly, though, social media Influencers have seen an exponential rise in authority, credibility and trust among today’s consumers.
With its roots in the traditional form of “word of mouth”, influencer marketing has become a lucrative digital marketing strategy for growing hotel brand awareness, customer loyalty and driving direct bookings. In 2019, any industry that does not benefit from influencer marketing is missing out on an excellent opportunity to increase visibility and brand awareness.