Marketing is no longer about the stuff you make, but the stories you tell. – Seth Godin.

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No matter the product or service you provide, there is a great chance that it’s a commodity, or at the least, you have many comparable competitors. Thus, differentiation has to take another route. That route is content. When your brand tells a great story, consumers begin to trust and like you. That emotional response is key to conversion in the modern marketing world. Seth Godin is one of the most well-known names in marketing today. He is the best selling author, entrepreneur and public speaker who founded both Yoyodyne and Squidoo. His blog (sethgodin.com) is very inspiring and extremely popular. You have to market your product or idea in a way for those who are going to listen to your message and care what you have to say. Godin believes that people care about themselves and by tweeting, commenting, sharing posts from certain brands it is more about the reflection of them and not necessarily about the brand. He said, “It costs something to give companies attention and people are not going to give their attention just because a company bought a full-page ad in the newspaper.” Somehow that particular brand has made an emotional impact on them enough to grab attention. Products need stories to provide context and human emotion. They provide the beginning, middle and end Start making connections with your clients and they will share your story. #digitalbranding #digitalmarketingconsultant #instagrambusiness #instagramgrowth #marketing101 #marketingcoach #marketingquotes #marketingstrategies #smallbusinessgrowth #smallbusinessowner #socialmediaexpert #socialmediamarketer #socialmediastrategy #copywriters #copywritersofinstagram #brandidentity #brandmarketing #contentisking #contentplanning #marketingideas #marketingtips #marketingtip #marketingexpert #contentcurator #marketingtips #marketing101 #growyourbusiness #sethgodin #sethgodinquote #sethgodinquotes

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Use Google My Business

Optimize Your Business for Local Searches with Google My Business

A Google My Business profile can increase the chances of ranking in the local search results and help maintain your brand image. 

If you want to be found via your local Internet search, you need Google My Business. Basically, Google My Business is nothing more than an interactive business directory. The user receives the most important information about a company or business at a glance, for example, the location, opening times, or photos. And if you are wondering what Google My Business should cost: Nothing! So there are no disadvantages with Google My Business – a profile is mandatory for small and medium-sized companies in Nigeria!

Google My Business functions at a glance:

Google My Business Dashboard. Source: Google.

Dashboard: The dashboard is the user interface that gives you an overview of your profile and the other Google My Business functions.

Statistics: It is important for companies to know how many visitors have visited their own profile, how often the company website has been clicked from the Google My Business profile or via which Google functions the visitors to Google My -Business profile have been reached. Important conclusions can be drawn from the figures and instructions for action can be derived with which the profile can be further optimized.

Ratings: Here you can see all ratings in the star system that users have given about your company. These ratings also appear in Google search. You also have the option of commenting on the ratings you have given in your Google My Business profile.

Photos: Photos should not be missing for a successful company presence on the Internet. Whether outside pictures of the store or team pictures – photos make your profile more lively and personal. Even a virtual 360 ° tour is possible. A wide Google My Business background image and a smaller profile photo, for example the company logo, give visitors to the site a good first impression.

Support: In this area, Google My Business offers help on general questions about the tool itself or on individual functions. Anyone who has problems with confirming their company’s location can also get advice over the phone using the callback service.

How do I register a company with Google My Business?

Signing up to Google My Business is free and only takes a few minutes. It takes just a few steps via the Google My Business start page.

  1. First, the address data is entered into the search mask. If you already have a Google+ account with your company, you will receive a message that the company can be found at the address given. If this is not the case, you must first create a Google+ profile for your company.
  2. Once Google has found your company, you have to confirm with a click of the mouse that you are authorized to take over the Google My Business entry and manage the company profile.
  3. You will then need to choose which way you would like to receive your Google verification code. However, there is also the option of clicking on “Confirm later” and continuing with the creation of the profile.

Optimize Google ranking with Google My Business

Whether you run a flower shop, a small café, or a blog, marketing service provider – you want to be found on the Internet. Those who regularly maintain their Google My Business profile can improve their Google ranking in the long term. Based on the data available on the Internet about your company, Google checks how relevant your company is. It is important that the spelling of your company name is always identical, as is of course the contact details. You should also make sure that the images are up to date. 360 ° tours through your premises are particularly attractive for visitors. Overall, a free Google My Business profile is the perfect chance for you and your company to be more discoverable on the internet.

The advantages of a Google My Business profile summarized:

  • Google My Business is free.
  • The user receives all the information he is looking for about your company at a glance.
  • Companies with a Google My Business profile are better recognized in Google Maps and in the local search results.
  • The chances of a good ranking increase.
  • There are good controlling options thanks to the individual statistics.
  • The Google+ profile is created automatically and represents an additional presence platform for your company.
  • Positive reviews maintain your good image.
  • Google My Business can be synchronized on all end devices, there is also a My Business app.

Frequently asked questions about Google My Business

What is Google My Business and why should I use it?

Google My Business is a free tool that allows you to present your company’s profile and website in Google Search and Google Maps. You can use your Google My Business account to connect with your customers online and see how customers interact with your business on Google.

With a company profile on Google, you can present your company at the right moment – namely when potential customers search for your company directly in Google Search or Google Maps or for products and services that you also offer. In your Google My Business account, including your address, phone number, website, and hours of operation so more people can find you and contact your company. It’s best to post the latest photos, special offers, and promotions on your profile to convince users of your company.

How important is it to optimize the Google My Business profile?

The optimization of the Google My Business profile is very important because this is the only way you can enjoy all the advantages of Google My Business and ensure that your profile represents your company in the best possible way.
Google My Business offers you the opportunity to target potential customers and arouse their interest when they search for your company or the products and services that you offer on Google, Your company profile will then be displayed in Google Search and Google Maps.

You can reply to reviews, post product photos, or special offers and always edit and add to your company information. With the help of the analyzes that Google provides you, the interaction options for customers can be optimized and thus better results achieved. 
You can also interact directly with your users on the “Customers” tab, thereby strengthening the bond with your customer base.

What is a Google My Business profile?

With an optimized Google My Business profile you can present your company at the right moment – namely when potential customers search for your company in Google Search or Google Maps directly or for products and services that you also offer. In your Google My Business account, including your address, phone number, website, and hours of operation so more people can find you and contact your company.

Ideally, you should also post the latest photos, special offers, and promotions on your profile to convince users of your company.

How can I reach more users with Google My Business?

Google My Business offers you the opportunity to target potential customers and arouse their interest when they search for your company or the products and services that you offer on Google. Your company profile will then be displayed in Google Search and Google Maps.

You can reply to reviews, post product photos or special offers and always edit and add to your company information.

Does Google My Business make sense if I already have a website?

Absolutely. Google My Business Profile is the perfect addition to your website as it increases the visibility of your existing company website in Google search and Google Maps.

You can also set a link to your website from your company profile.

How can I analyze the success of my Google My Business profile?

Using the Google My Business analysis, the interaction options with your customers can be optimized and thus better results achieved. You can determine how users interacted with your profile.

How much does Google My Business cost?

Google My Business is 100% free.

How important review on Google My Business?

Experience shows that companies with many positive reviews receive more inquiries and win more customers. So it makes a lot of sense to seek positive reviews.

I have some fake reviews of my business on my Google My Business listing. 
How can I have it removed?

If the reviews are actually fake, you can take action, if necessary with the help of a lawyer. If they are simply negative reviews that you disagree with, Google probably won’t remove them. Read Google’s review guidelines to see if the reviews really violate Google’s guidelines.

If the review is against Google’s terms and conditions and it is truly fake reviews, you should respond politely to them first. You can report reviews to Google that you think to violate Google’s guidelines and should be deleted. The relevant review will be checked and possibly removed from your listing.

What are Google My Business Questions & Answers

Google My Business Questions and Answers are public questions and answers for a local business. These questions are asked and answered through the company’s Knowledge Panel.

Why do I need to verify my company on Google My Business?

The confirmation ensures that you are the legal owner of the company and that only you can manage your Google company profile.

How do I confirm my company?

Most companies can be confirmed by phone, SMS or postcard, which must be requested and sent to the company address by Google.

Complete all Google My Business profile information

Basically, you should fill out your Google My Business profile carefully and completely. Many companies only fill out their profiles incompletely and thus miss the chance of a good ranking in local search results. If you fill out all the details carefully, your offer will have valuable basic data that will make it easier for potential customers to find more relevant information about your company.

If you don’t fill out this information, someone else could. Many business owners don’t realize that anyone can suggest a change to their business listing – and that includes your competitors, of course. These user-generated changes can be made live in your listing without you even being notified.

This is just one reason why it is very important that you log into your Google My Business dashboard regularly to ensure that no one has made unwanted changes to your listing.

If you would love to setup Google My Business for your company, please reach out to me via the contact me section.

7 reasons why the best brands in Nigeria should rely on Instagram Stories

Instagram Stories: 7 reasons why the best brands in Nigeria should rely on them.

Instagram landed a real coup with the story function copied from Snapchat a few years ago, and since then, the feature has gained widespread adoption within business and users.

More than 500 million people use this feature. However, it is used comparatively little by most companies in Nigeria and Africa at large,  They are wasting much potential, and I’m going to talk about those potentials in this article.


Four years ago, Instagram introduced the story function and declared war on Snapchat. The format is now at least as popular with users as images, and over 500 million people use Instagram Stories every day. It does not seem to have caught the attention of companies in Nigeria as I expected after four years because compared to the posts, stories are so far only used by a few. Time to take a closer look at the many possibilities.

1. More visibility on Instagram

Even if Instagram does not officially give the story function more relevance than the feed, it can at least be proven that the story also creates organic reach. Simply because the stories are displayed at the top of the app, and the latest videos appear at the front, they are always very present. Accounts that regularly post content still seem far ahead and are therefore in the constant field of vision of their users, which accordingly ensures organic reach.

2. More reach through hashtags and location tags

Hashtag and Location stickers on Instagram stories can help you reach more people.

In addition to a higher organic reach than with normal posts through existing followers, stories, just like posts, can also be used to reach users who have not yet been followers.

One possibility is the use of hashtags. These can be easily integrated into the stories without appearing similarly intrusive. Up to ten hashtags are allowed in a story without being disruptive. The easiest way to do this is to pull them very small or to position them on a background of the same colour. So they are hardly noticeable. The reach arises from the fact that your own stories are displayed to users who are looking for specific hashtags. It’s similar to video or picture posts.

Another function for the new range is the location tags, i.e. the marking of the location. By assigning the stories to an area, they appear in a superordinate story that shows all contributions by users to this location in the last 24 hours. The most important thing here is that the content attracts attention and inspires.

3. Greater opportunities for interaction with users

There are some many stickers on Instagram stories that help you engage with your audience.

The stories are about entertaining with creative and authentic content. And this can be made more individual, attractive and animated by a multitude of features than with the regular contributions with pictures or videos. Functions such as surveys, stickers, etc. also offer another way of getting in touch with users, unlike the posts in the feed, which only allow a reaction or a comment.

Some of the functions can now even be personalized. Very simple gifs or stickers can be created and uploaded individually and suitable for the respective company. Interactions are essential for companies because they allow users to deal more intensively with the content and thus better remember brands and their messages.

4. Storytelling – 24 hours a day

On Instagram, the best brand storytelling involves telling snackable, micro-stories that tie into the brand’s values, mission, and purpose – DIY

Good storytelling also ensures that users deal longer and more intensively with the content and also attracts attention. Stories have their charm. For 15 seconds and only visible for 24 hours, the format is only partially comparable with other content. The short videos that build on each other resemble a brand’s video diary and show small stories and snapshots. Even if the videos are very short-lived, a completely different dramaturgy can be built up. Precisely at the speed at which the smartphone generation consumes content.

5. Generate traffic quickly and easily

One of the best ways to increase traffic to your website is to use social media channels to promote your content. 

Until now two years ago, anyone who wanted to supply their website with traffic via social media accounts could only achieve this via ads. Link posts did not exist, and the links in the post texts were not clickable. With the “wipe up” function in the stories, this has changed. Stories can be linked to business accounts, and the user can simply “swipe up” to access the stored website.

This function is also exciting for influencers, as they had next to no opportunity to refer to the product pages of their cooperation partners. With a simple “swipe up”, which is now also available as a so-called sticker, the time-consuming search for the desired product is no longer necessary but can be done within two seconds.

6. Place Instagram Story Ads

Engagement rates for Instagram Stories are already high, with Instagram revealing one in five stories gets a direct message from viewers. – Later

Placing ads in the stories can also be attractive for companies. Story ads have a lower click rate than link ads in the news feed and are also very attention-grabbing due to the low level of competition in the stories. The story ads in the accounts can either be shown as video or images and can also be displayed to users who do not follow you. They hardly differ from ordinary stories. The targeting options are identical to those of the typical forms of advertising on Instagram.

7. Integration of influencers

Over the past few years, the influencer marketing space in Africa has grown monumentally.

To enhance their own stories with familiar faces, many companies organize so-called Instagram takeovers as part of their collaborations. An influencer takes over the company’s Instagram account and publishes stories from their perspective, and this allows the followers of a brand to enjoy very authentic and unique content. Influencer marketing has taken a gigantic step forward in the last few years in Nigeria, with Mega and Micro influencers becoming a full-time ‘hustle’.

Conclusion

The probability of standing out from the crowd and getting a lot of attention for your brand is correspondingly high when using stories. With the introduction of Instagram reels, it provides another fantastic opportunity for brands to latch on. Still, I trust that would also take like two or three years before Instagram reels get adopted among brands in Nigeria. The additional effort that occurs through the stories in addition to the publication of posts is in an excellent relationship to the many advantages, Instagram stories offer companies. 

Crush your email marketing campaign: 9 common myths debunked

Crush your email marketing campaign: 9 common myths debunked

Sending emails on Monday mornings to achieve the greatest reach? An infographic gets to the bottom of these and other e-mail marketing myths.

Do you think commercial emails are best sent on Monday mornings and include the word FREE in the subject line so that the recipient can read them? Then you should take a closer look at the Email Monks infographic, which clears up the 15 most common myths because email marketing works differently for different brands and industries. So that your readers stay loyal to you in the future, we have summarized the most intriguing myths here.

Nine myths in email marketing at a glance

1. The younger generation is more focused on mobile and tablets, which is why email marketers should focus more on them. 

According to a Hubspot study, tablets are most commonly used in the 30-44 age group. Moreover, the Guardian found that the use has increased from tablets in an age group 65 to 74 within a year by 12 per cent. Tablets are therefore not mainly attributable to Generation “Y” but are used far more frequently by middle-aged people and increasingly by older target groups. In contrast, people under the age of 25 tend to prefer text messages to emails.

2. New or existing customer – it doesn’t matter, everyone gets the same email!

Not correct. According to strategy consultancy Bain, existing customers spend 67 per cent more time with emails than new customers. A further study by Econsultancy also showed that existing customers generate three times more sales than new customers. Email marketers should, therefore, distinguish very precisely what type of customer the recipient is and align their campaigns accordingly.

3. Readers who subscribe and stay in my newsletter are the most loyal of their kind.

Sometimes long-time users are not what you think of them. Often, users subscribe to your email distribution list for the simple reason that you are giving them access to premium content as an incentive. The others have changed jobs, and some have closed their email accounts without logging out first. And some don’t necessarily want to read anything from you, even if they have been on the list for a long time. Users’ preferences often change over time, as a result of which they could see your emails as spam in the meantime. Distribution lists should be checked annually to ensure that they are up to date, as they do not have a much longer half-life.

4. The subject line is the key to the success of my email marketing campaign!

Almost correct. The subject line is also relevant, no question. But what is much more likely to open your email is the name of the sender.

5. Informative content is the real thing to get readers interested and generate purchases.

If you have a large number of readers, you have to combine many different interests. The interest of all readers, or at least covering most of them, is a tightrope walk. According to a study by Blue Hornet, you motivate 80.1 per cent of your readers to open your emails with discount campaigns or special offers.

6. Pictures are better than text

Imagery is more precise than plain text; that’s true. It is also true that, according to Hubspot, emails without images have a CTR that is one per cent higher than emails with pictures.

Most e-mail clients have already blocked images in e-mails in their basic settings.

7. The more e-mails I send, the more annoyed users unsubscribe from the mailing list.

Studies by Alchemy Worx show that an increase from one to four advertising emails per month not only doubles the opening rate but can also increase sales by up to 11 per cent. A further study by Hubspot on this topic has shown that a newsletter frequency of four to five emails per month even leads to a falling unsubscribe rate.

8. Mondays and Tuesdays are the best days of the week to send email

According to a study of marketing charts, the opening rates are almost the same on every weekday. With 8.5 per cent, only Sunday falls out of line, which is most likely due to the miserable day itself. The remaining open rates are between 9.4 per cent and 10.7 per cent.

9. The best and only time to send emails is in the morning!

Everyone has to try it out for themselves. However, according to Retention Science, many users are most active later in the day, whereas they mostly receive their newsletters and promotional emails in the morning until noon.

You can find these and other interesting myths about email marketing in detail on the Email Monks infographic .

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